In the spirit of renewal and prosperity that marks the Lunar New Year, EastWest Priority proudly kicked off its annual series of Priority Lifestyle events with the enchanting "A Spectacle of Prosperity" celebration. This year, the festivities have expanded, now reaching several key cities around the country, to bring the joy and wisdom of the season closer to the bank’s valued clients.

The event series commenced on February 7, 2024, at the Grand Hyatt Hotel in Bonifacio Global City, Taguig, and will continue to grace cities including Bacolod, Cebu, Dagupan, and Davao throughout February. Each event promises an evening of insightful forecasts and expert guidance led by renowned Feng Shui authority Patrick Lim Fernandez, aimed at empowering the bank’s VIP clients with knowledge to navigate the year ahead, which holds a unique place in the bank’s growing history.



“The beginning of 2024 is not just any other beginning of a year—this year is special. This year, we celebrate a remarkable milestone: 2024 is EastWest’s 30th anniversary, and it marks 30 years of resilience, spirit, and most importantly, a full commitment and unwavering dedication to supporting all of you in achieving your dreams,” said Jerry G. Ngo, EastWest Chief Executive Officer.

“And we don’t get to 30 years without mastering the services we offer to all of you. The various awards we received last year are a testament to this.  Passion, commitment, and dedication are all important in serving our customers and our clients successfully, but those values are nothing without the skill, the finesse, and the experience to execute everything you need from us properly,” Ngo continued.

With events such as this, EastWest Priority's commitment to excellence and innovation has consistently been recognized, as evidenced by the numerous accolades awarded to the bank over the past year. 

Signifying its strength in wealth management and Priority banking services, EastWest Priority was also recognized by two prestigious award-giving bodies. International Finance Magazine honored EastWest Priority with the Best Priority Banking Experience award early this year, followed by Global Finance Magazine naming it Best Private Bank for 2024.

These achievements underscore EastWest’s dedication to serving the unique needs of the clients, providing them with unrivaled financial solutions and lifestyle enhancements. EastWest, founded on the principle of harmonizing Eastern values with Western innovation, has carved a unique niche in the banking industry. From its inception, EastWest has been guided by a vision that intertwines the Eastern emphasis on enduring relationships and personalized service with the dynamic, forward-thinking approach of the West, particularly in adopting technological advancements and banking innovations. Through this balanced approach, EastWest Bank has successfully cultivated a banking environment that is responsive, client-centric, and adaptive to the ever-evolving needs of the diverse clientele.

In line with this, the "Spectacle of Prosperity" events are a testament to EastWest Priority's ethos of enriching client experiences and fostering a sense of community among valued patrons. As EastWest Priority ushers in the Lunar New Year, the bank reaffirms its commitment to delivering excellence and value to our clients' lives, ensuring that the journey ahead is marked by success, prosperity, and well-being.

“That tradition of excellence in service continues with today’s event. As your financial partner, EastWest offers only the highest caliber of expertise to make sure you get exactly what your money’s worth—and more,” Ngo concluded.