As a testament to its unmatched bespoke high-value banking services across the country, Gotianun-led EastWest Bank recently won the Best Priority Banking Experience in the 2023 International Finance Magazine (IFM) Awards.
     
EastWest Priority bagged the award by simply providing the best possible world-class service to its diverse client base in Manila, Cebu City, and Davao City. The roster of highly qualified Relationship Managers goes to great lengths at all times to make sure they meet their clients’ every need—from simple banking transactions to handling complex requests and providing expert advice on how clients can maximize returns on their investments.

“It’s a moment of great pride for us to be recognized by the IFM as the bank with the best Priority Banking experience!  At EastWest Priority, we’re committed to continue giving our customers a personalized and seamless banking experience,” said EastWest CEO Jerry G. Ngo. “As CEO, it's especially meaningful to me that we are part of an elite group of banks that have been acknowledged for their exemplary customer service.”

“EastWest Priority achieving this truly prestigious award is the fruit of tireless work and dedicated service by our team in making sure our valued clients have everything they need when it comes to their financial requirements,” said Raffy S. Algarra, EastWest Senior Executive Vice President and Head of Wealth Management and Trust. “Everyone can remain assured that this is the level of service they can always expect from EastWest Priority.”

The International Finance Magazine (IFM) is a premium magazine published by International Finance Publications Ltd. in the United Kingdom. They expertly cover stories in banking and finance, fintech, currencies, investments, and real estate across Europe and in emerging markets such as the Philippines.

Every year, IFM hosts the International Finance Awards which recognizes industry talent, leadership skill, industry net worth and capability on an international platform. After careful consideration of nominations by a qualified research team, winners are declared on the strength of their application and past accomplishments. 

High-value service for high-value clients
EastWest Priority is the bank’s wealth banking service that extends a number of privileges to its clients. These privileges include a dedicated Relationship Manager who assists clients with their banking and investment needs, access to wealth management solutions that help clients attain their financial goals according to their personal investment philosophy, and lifestyle exclusives with the EastWest Visa Platinum debit card and EastWest Priority Visa Infinite credit card.

Clients’ firm trust in EastWest Priority and the quality of its service has definitely translated to the Bank’s own returns. As of October 2022, Priority’s total portfolio has grown double versus what it was when the wealth business was first started in 2016. EastWest Priority has also managed to successfully retain clients who migrated from foreign banks as it consistently proved itself as the Bank to successfully meet all their financial and banking needs in the Philippines.

The Best Priority Banking Experience award is another addition to the long line of accolades and recognitions the consumer-focused Bank has won and earned. This latest achievement proves that EastWest as a complete banking institution provides nothing but the best service to all its clients and customers.